Snickers Fantasy Football

Stopping Hunger Fouls

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This Snickers / CBS Sports Fantasy Football cross branding banner series had a bit more going on behind the scenes than met the eye. I learned the Fantasy Football API (which to me came more intuitively than the rules of fantasy football itself) to pull in data of a logged in user’s fantasy league and opponents, and their relative scores, to create dynamic text that was relevant and accurate to their recent fantasy football games and relating it back to the brand at hand.

Good times.