Making an infamously aggressive sport team feel accessible.
The Raider Creator is a concept I pitched during my interview at Swirl Integrated Media and built once I was hired. I saw the brainstorm session a la idea cards on the wall in the room I was interviewing in, and after I inquired they told me their client’s problem : The client, The Oakland Raiders, has developed a very wild brand identity based on the look of their fans and would like their brand to be more accessible to more people.
The final project was a site any user could upload a picture to (.jpg or .png), reposition, rotate, and zoom it, paintbrush out the background, and add an eyepatch and position each string, to create an image of any person as a “Raider” with the slogan “THERE’S A LITTLE RAIDER IN ALL OF US.” This image could then be downloaded, or added to a variety of swag for purchase (coffee cups, mouse pads, etc.) and we even chose a daily winner who, with their permission, would be displayed on the LED billboard above the Bay Bridge.
Front end Flash Actionscript, back end PHP.
Until recently the project was still live at www.raidercreator.com