THE LABEL

The Label . game is a fully customized WordPress site I built with the Pocket Made agency.

The talented Brian Metros did the design, I did the development.

Safety… Third?

bike-anim-1

bike-anim-2

bike-anim-3

sleeping_revelers

bike-anim-YMCA

Who’s Ready for Safe Fun?

Our idea was to have as much fun as possible with bike safety education. So we gave life to the little guy on the bicycle street signs and made a five chapter animation with jokes and epic sounding voice over, to hold the attention of riders long enough to make it through a story about safety. I produced this while working at Swirl Integrated Marketing, I was the lead animator on this one but couldn’t have done it without the help of the legendary Joe Sparks.

The full project can safely be enjoyed here:

http://bicycling.511.org/bike_safety/

safe_riding

 

See the animation in all it’s glory on Youtube – be safe!