Who’s Ready for Safe Fun?
Our idea was to have our learners have as much fun as possible while being taught about bike safety education. So we gave life to the little guy on the bicycle street signs and made a five chapter animation with jokes and epic sounding voice over, to hold the attention of riders long enough to make it through a story about safety. I produced this while working at Swirl Integrated Marketing, I was the lead animator on this one but couldn’t have done it without the help of the legendary Joe Sparks. The full project can safely be enjoyed here: http://bicycling.511.org/bike_safety